MORE THAN A PRINCESS PROJECT

CLASS PROJECT

 

I was assigned a class project in my junior year that wanted us to create some representing media activism. I knew this was an opportunity to design something different and out of my comfort zone. For my project, I focused on the gendered stereotypes that Disney and its princesses perpetrate on young boys and girls. The primary goal was to: empower young kids, teach them about various professions and show that Disney princesses are two-dimensional characters with skill sets and purpose. Hence, they are more than just princesses.

LIVE. GROW. THRIVE. A RE-BRAND OF THE CITY OF LAKEWOOD.

SENIOR CULMINATING PROJECT

 

Within the past four years alone, Lakewood has done a lot to improve itself and the community, yet, this often goes unnoticed or misinterpreted because of the ongoing repute. To change the community’s reputation, we must first change the perception. My goal is to foster that transformation by providing a new, fresh brand and logo with recommendations that showcase the natural beauty of Lakewood. This new brand will inspire the community to rally behind an identity and move past its current reputation. It will be the visual proof the community needs to show that the city is turning over a new leaf, so they can live happily, grow economically and finally become a thriving city.

You can click the image above to read my full capstone report. 

johnsoen@plu.edu

253.304.3089

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Elexia Johnson
Creatively  Driven

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