Graduate Acceptance Package
Everyone on campus loved the new undergraduate acceptance package, especially the Office of Graduate Admission. So it was only natural that they requested a new acceptance package as well. However, there were a few dilemmas: the quantity was much lower, the audience was much difference, and the budget was not ready.
I envisioned the Graduate Acceptance Package to feel like students were being invited to join an exclusive, VIP club. Additionally, I wanted the tone to feel more professional but still exciting for a potentially older audience. The goals for this acceptance package were virtually the same; however, the emotions I wanted to invoke were different.
The final result is a self-mailing box loaded with gifts that stayed within the client's budget. I am excited to see the results of this acceptance package.