PACK THE PAVILION SNAPCHAT FILTER

 

As the lead designer for this project I was responsible for developing and designing the visual brand for our annual Pack the Pavilion Event.

 

I create multiple different materials to promote this event such as posters, email invitations, and digital advertisements. Of all the pieces I created, my favorite was  this snapchat filter. 

This was a cost effective way to keep students on campus engaged in the event. For a small university, it was a success!

 

RESULTS FROM THE EVENT:

 

205 USES 
How many times it was sent to a friend or added to a story

 

9.5 K VIEWS 

How many times it was seen in a Snap sent directly to a friend or in a story

 

42.9% USAGES 

How often our filter was chosen to use in a snap

Elexia Johnson
Creatively  Driven

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