PACK THE PAVILION SNAPCHAT FILTER
As the lead designer for this project I was responsible for developing and designing the visual brand for our annual Pack the Pavilion Event.
I create multiple different materials to promote this event such as posters, email invitations, and digital advertisements. Of all the pieces I created, my favorite was this snapchat filter.
This was a cost effective way to keep students on campus engaged in the event. For a small university, it was a success!
RESULTS FROM THE EVENT:
How many times it was sent to a friend or added to a story
9.5 K VIEWS
How many times it was seen in a Snap sent directly to a friend or in a story
How often our filter was chosen to use in a snap