Capturing the comforting embrace of the Mama Bear Transit Brand
SERVICES
Branding, Logo, Visual Identity
CREDITS
Hans Fleurimont, The Galerie Media
CLIENT
Samantha Greene, Founder
YEAR
2023
Developing the
Mama Bear
Sometimes it's crazy how life can come full circle. When a former mentor and coworker, Hans Fleurimont of the Galerie Media, reached out needing branding help for a new startup, I was excited to team up again. The founder Samantha Greene had a vision of launching a non-emergency medical transportation provider, very similar to Uber, focused on comfort and care. Greene wanted a brand identity capturing her vision of reliable, comfortable care worthy of a mama bear's protection.
I took inspiration from her story, her nickname Mama Bear, and the love of her son to craft concepts blending motherly bears with subtle transit symbols.
THE ESSENCE
MAMA BEAR TRANSIT LOGO DESIGN
“It was a nostalgic thrill to team up with Elexia...her expertise and creativity resulted in a successful project and some good times.”
—Hans Fleurimont, The Galerie Media Inc
Waiting for the app to launch
Greene loved the final Mama Bear hug logo featuring a warmhearted bear wrapping it's arms around a passenger. The vibrant purples evoke relaxation and sleek fonts suit the tech space.
We finalized the identity which will be used to build her upcoming app and marketing. It is always so rewarding to work with old teammates and support minority-owned startups like Mama Bear Transit. I'm excited to see the launch of the brand and app in 2024.
An alternative take on the Mama Bear hug inspired by the client's own sketch.
Sample mockup of the concept for rider log in
Sample mockup of the concept on a van
An alternative take on the Mama Bear hug inspired by the client's own sketch.