Supporting a little dream through branding and web design

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SERVICES

Branding, Logo, Website Design & Build

CREDITS

Founders Dennis & Osbaldo

CLIENT

El Sueñito Brewery

YEAR

2021-2022

The El Sueñito Brewery” Project

“Sueñito” means “little dream” in Spanish and I used this ideology plus the founder’s backstory as major inspiration for the brand, logo, and web design.

Many iterations of the original concepts reflected the idea of campfires, the forest, dreamy objects, or dream guides common in Mexican culture. The founders wanted to combine their Mexican heritage with the Pacific Northwest. Thus, we settled on the wolf and moon design with Dia de Los Muertos accents to marry the contrasting cultures together. 

NITTY GRITTY

Rough Concept Sketches
Rough Concept Sketches

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Round Two of Logo Sketches
Round Two of Logo Sketches

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Final Logo
Final Logo

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Rough Concept Sketches
Rough Concept Sketches

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WOLF & MOON LOGO PROCESS LOGO DESIGN
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BRAND ILLUSTRATIONS

“Everyone is loving it! So much praise for the design.”

 

—Osbaldo, Founder of the brewery  

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Watching the brand come to life

It has been such an exciting process watching the brewery adopt the brand and how it comes to life. They are even utilizing some of the content and tone I included in their brand guidelines on their social media. Making this brand become a community for those hopeful wanders and big dreamers will help them stand out from the fierce competition and better connect with their targeted demographic. The brewery is set to open in Fall 2022 in Bellingham, Washington. But, we’re not done yet! The founders and I are still working together on more projects to come.

PACIFIC NORTHWEST CONCEPT
PACIFIC NORTHWEST CONCEPT

Purely focused on location and all things related to Washington

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PNW CONCEPT MOCKUP
PNW CONCEPT MOCKUP

Vivid colors to tie back to Mexican Heritage.

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HOWLING WOLF MOCKUP
HOWLING WOLF MOCKUP

Heavily illustrated brand could have made for fun beer labels..

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PACIFIC NORTHWEST CONCEPT
PACIFIC NORTHWEST CONCEPT

Purely focused on location and all things related to Washington

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ALTERNATIVE COCEPTS