Supporting a little dream through branding and web design
SERVICES
Branding, Logo, Website Design & Build
CREDITS
Founders Dennis & Osbaldo
CLIENT
YEAR
2021-Current
The El Sueñito Brewery” Project
“Sueñito” means “little dream” in Spanish and I used this ideology plus the founder’s backstory as major inspiration for the brand, logo, and web design.
Many iterations of the original concepts reflected the idea of campfires, the forest, dreamy objects, or dream guides common in Mexican culture. The founders wanted to combine their Mexican heritage with the Pacific Northwest. Thus, we settled on the wolf and moon design with Dia de Los Muertos accents to marry the contrasting cultures together.
NITTY GRITTY
WOLF & MOON LOGO PROCESS LOGO DESIGN
BRAND ILLUSTRATIONS
“Everyone is loving it! So much praise for the design.”
—Osbaldo, Founder of the brewery
Watching the brand come to life
It has been such an exciting process watching the brewery adopt the brand and how it comes to life. They are even utilizing some of the content and tone I included in their brand guidelines on their social media. Making this brand become a community for those hopeful wanders and big dreamers will help them stand out from the fierce competition and better connect with their targeted demographic. The brewery is set to open in Fall 2022 in Bellingham, Washington. But, we’re not done yet! The founders and I are still working together on more projects to come.
Purely focused on location and all things related to Washington
Vivid colors to tie back to Mexican Heritage.
Heavily illustrated brand could have made for fun beer labels..
Purely focused on location and all things related to Washington