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Learning the foundations at Pacific Lutheran University

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SERVICES

Graphic Design, Print & Digital Design

CREDITS

Entire PLU Marketing & Design Team

CLIENT

Pacific Lutheran University (PLU)

YEAR

2015-2018

DOG DAY POSTERS ILLUSTRATION + PRINT

STORY TIME

The start of my design career

During my second year of college, one of my coworkers encouraged me to apply for a design internship with Pacific Lutheran University’s Marketing and Communications department. At the time, I didn’t even feel qualified for the internship because I had absolutely no experience in design other than what I learned through YouTube and experimenting. After a lot of arm twisting, I was finally convinced to apply and ended up getting the job. This internship, and the mentors I had while there, opened my mind to the world of design, providing me with hands-on training, and a much needed education on the principles of design and marketing. Shaping me into the designer I am today.

Dog Day Poster Mockup
Dog Day Poster Mockup

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Spring Dog Day Poster
Spring Dog Day Poster

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Dog Day Poster Mockup
Dog Day Poster Mockup

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A very PLU story

During my final year, my last project was the "My PLU Story" campaign. I was the "leading actress" in the advertisement that played in theaters across the US. I also created the art book featured in the ad which highlights my favorite memories or places at PLU.

" Lexi is the only intern we ever had for 3 consecutive years. I don't know how that happened..."

 

— Simon Sung, Creative Director

SING CONFERENCE VISUAL IDENTITY

The "legacy" I left behind

Looking back, I am so thankful I had this 3-year experience. Convincing them to let me stay so I could continue to learn and be a part of an amazing team was the best thing I did. During that time, my most popular designs were the Dog Day posters. Everyone loved the dog illustrations and it was requested year after year. One of my favorite projects was the Sing Conference when i finally got to lead a campaign because my design was chosen by the client. I can truly say they changed my life for the better.

Sing Conference Poster Mockup
Sing Conference Poster Mockup

Designed the visual identity for one of PLU's annual conference called SING.

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Sing Poster Collection
Sing Poster Collection

It was a proud moment for me because my concept was chosen to represent the year's theme which meant I was responsible for the whole campaign.

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Sing Posters Collection
Sing Posters Collection

The posters highlight different points of Luther's journey when starting the Lutheran religion through classical art including the famous nailing of the theses.

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Sing Conference Poster Mockup
Sing Conference Poster Mockup

Designed the visual identity for one of PLU's annual conference called SING.

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LUTELOCKER POSTCARD
LUTELOCKER POSTCARD

Simple design promoting the on-campus LuteLocker

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STUDY ABROAD BOOKMARKS
STUDY ABROAD BOOKMARKS

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SPRING SALE POSTER
SPRING SALE POSTER

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LUTELOCKER POSTCARD
LUTELOCKER POSTCARD

Simple design promoting the on-campus LuteLocker

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OTHER UNIVERSITY WORK

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